Enter your sales and marketing spend and the customers it won to see your cost to acquire one customer.
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CAC = total sales and marketing spend ÷ number of new customers acquired in the same period. If you spent AED 50,000 and won 100 customers, your CAC is AED 500.
Compare CAC against customer lifetime value (CLV). A common healthy benchmark is an LTV:CAC ratio of 3:1 — you earn three times what it costs to acquire each customer.