Know Your Broadcast Costs Before You Hit Send
Running a WhatsApp campaign without knowing the cost is a common mistake. The free Broadcast Cost Estimator tells you exactly what to expect.
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The Problem with Guessing Costs
Businesses often underestimate WhatsApp broadcast costs because they think in terms of individual messages rather than conversations. A single marketing broadcast to 5,000 contacts could open 5,000 separate 24-hour conversation windows — each billed at the marketing rate for your country.
What the Estimator Shows
The Broadcast Cost Estimator breaks down:
- Cost per message — based on your country and message category.
- Cost per 1,000 sends — useful for comparing campaign sizes.
- Total campaign cost — enter your list size and see the full number.
- Monthly cost — if you broadcast on a regular cadence.
Tips for Reducing Costs
- Segment carefully — Only send to contacts who are likely to engage. Low engagement signals can affect your quality rating.
- Use utility over marketing where possible — Utility conversations are cheaper in most markets.
- Time your campaigns — Sending within an existing open conversation window avoids opening a new one.