Know Your Broadcast Costs Before You Hit Send
Running a WhatsApp campaign without knowing the cost is a common mistake. The free Broadcast Cost Estimator tells you exactly what to expect.
The Problem with Guessing Costs
Businesses often underestimate WhatsApp broadcast costs because they think in terms of individual messages rather than conversations. A single marketing broadcast to 5,000 contacts could open 5,000 separate 24-hour conversation windows — each billed at the marketing rate for your country.
What the Estimator Shows
The Broadcast Cost Estimator breaks down:
- Cost per message — based on your country and message category.
- Cost per 1,000 sends — useful for comparing campaign sizes.
- Total campaign cost — enter your list size and see the full number.
- Monthly cost — if you broadcast on a regular cadence.
Tips for Reducing Costs
- Segment carefully — Only send to contacts who are likely to engage. Low engagement signals can affect your quality rating.
- Use utility over marketing where possible — Utility conversations are cheaper in most markets.
- Time your campaigns — Sending within an existing open conversation window avoids opening a new one.