Variants as first-class records
Modelling every storage/colour combination with its own price and stock avoids the common shortcut of one price per model, which breaks as soon as refurbished stock arrives.
A premium phone storefront with variant-level inventory and trade-in estimates
A luxury storefront for new and certified-used iPhones with storage and colour variants, AED pricing, a trade-in estimator, and a protected inventory manager.
United Arab Emirates
The challenge
What needed solving.
Each phone model exists in many storage and colour combinations, each with its own price and stock — for both new and refurbished units. Staff needed to update prices and stock in seconds without a heavyweight e-commerce platform.
What we built- Separate new and certified-used collections with variant-level pricing and stock
- Interactive trade-in and upgrade estimator in AED
- Corporate sales, upgrade club, and repair-protection journeys
- Search, category filters, stock visibility, and shopping bag
- Protected admin for price and stock management
- UAE-focused editorial guides for organic search
Edge-compatible build
The site builds for both Vercel and Cloudflare Workers, keeping hosting options open and page loads fast in the region.
The result
The retailer can present a premium catalogue and change price or stock for any individual variant from a simple admin screen.
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