Small Business Website Checklist for the UAE (15 Must-Haves)
The 15 things every small business website in Dubai and the UAE should have — from WhatsApp buttons and maps to SSL, speed, SEO basics and trust signals.
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A small business website has one job: turn a visitor into an enquiry. Use this checklist to make sure yours does.
Contact and conversion
- WhatsApp button with a pre-filled message
- Click-to-call phone number
- Simple enquiry form with few fields
- Clear call to action in the first screen, like "Get a quote" or "Book now"
- Business hours and location, with Google Maps
Trust
- Real photos of your work, team or premises
- Customer reviews or testimonials
- Trade licence name and contact details visible
- SSL (https): the padlock in the browser
Content
- What you do, for whom and where, in the first two lines
- Services or products with short descriptions
- FAQ answering common questions (price range, delivery, areas covered)
Technical basics
- Mobile-friendly: check it on your own phone
- Fast loading: compress images, avoid heavy sliders
- Basic SEO: page title, description, sitemap and Google Search Console
Bonus for the UAE
- Prices in AED, VAT-inclusive where you show prices
- Arabic content if your customers prefer it
- Links to your Google Business Profile and Instagram
Our AED 500 website includes the essentials above. You can test your own site with free tools like the SERP preview and the word counter for title and description lengths.
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Get your business online for AED 500
A mobile-friendly one-page website with WhatsApp and call buttons, an enquiry form, Google Maps, basic SEO and SSL, ready in about 5 working days. See what's included.
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