UTM Link Builder Free

Enter your landing page and the campaign details, and copy the tagged link. Use a tagged link everywhere you share the page, so your analytics show which post, email or ad actually brought visitors.

🔗 Campaign details

Website URL *

Campaign source *Where the traffic comes from.

Campaign medium *The marketing channel type.

Campaign name *Your promotion or initiative.

Campaign termPaid keyword (optional).

Campaign contentTells similar links or ads apart (optional).

Lowercase values (avoids “LinkedIn” vs “linkedin” splitting reports)

Quick fill:

🚀 Your tagged link

🔗Enter a URL and the tagged link builds as you type.

What UTM parameters do

UTM parameters are labels added to the end of a URL. When someone clicks, analytics tools such as Google Analytics read them and attribute the visit to a source (where it came from), a medium (the channel type) and a campaign (the promotion). Without them, links shared in WhatsApp, email or apps often appear as 'direct' traffic.

Keeping reports clean

UTM values are case-sensitive, so 'LinkedIn', 'linkedin' and 'Linkedin' appear as three sources. Pick a naming convention — lowercase, underscores for spaces — and stick to it; the lowercase option applies it for you. Only tag links that point to your own site, never internal links within it, because a UTM tag starts a new session and overwrites the original source.

📖 Read the full guide: UTM Parameters Guide: Tag Links for Analytics

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FAQ

Frequently asked questions

Which parameters are required?

Google Analytics expects utm_source, utm_medium and utm_campaign. utm_term (paid keywords) and utm_content (to tell ads or links apart) are optional.

Do UTM links hurt SEO?

No, if your pages set a canonical URL (Pyalm's do), search engines consolidate the tagged and untagged versions. Avoid putting UTM links in your own internal navigation.

Where is my history stored?

Only in this browser's local storage. Clear it from the page at any time.