SaaS Market Research: How to Map a Market Before You Build or Sell
How to research a SaaS market — competitor mapping, feature and pricing comparisons, customer segments, review mining and building a structured dataset you can act on.
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Whether you're launching a SaaS product, entering a new market or planning sales, good research saves months. The best research ends in a structured dataset, not a slide deck that goes out of date.
What to research
| Area | Questions |
|---|---|
| Competitors | Who's in the market? How big are they? |
| Features | What does each product do, and what's missing? |
| Pricing | Plans, price points, free trials, per-seat vs usage |
| Customers | Which segments and industries use which tools? |
| Reviews | What do users love and hate? |
| Go-to-market | Channels, partners, content, positioning |
Sources
- Company websites and pricing pages
- Review platforms and app marketplaces
- Job postings (they reveal growth and tech stacks)
- Funding announcements and press
- Communities, forums and social media
Turning research into data
Put everything into one sheet or database: a row per competitor, with columns for features, prices, segments, review scores and notes. Then you can filter, compare and update it.
Review mining
Thousands of reviews can be grouped into themes with AI: common complaints, requested features and reasons for switching. That's where product gaps show up.
Keep it current
Markets move. Refresh pricing and feature data quarterly, or set up monitoring for changes.
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